FocalPoint's
CMS system gives you the ability to track campaign results as they
happen.
In addition, each client is assigned a dedicated
toll-free Call-Trak number to assist with capturing call
activity associated with your Targeted Interactive Advertising program. With Call-Trak, your calls are forwarded directly to your existing phone
number, so the activity is tracked enabling you to measure all inquiries associated with your
TIA campaign.
Our tracking reports include the following
information:
- How many emails were sent and delivered
- Which links generated the most click-thrus
- Who clicked within each email and where
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