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State-of-the-Art Reporting and Tracking


FocalPoint's CMS system gives you the ability to track campaign results as they happen.

In addition, each client is assigned a dedicated toll-free Call-Trak number to assist with capturing call activity associated with your Targeted Interactive Advertising program. With Call-Trak, your calls are forwarded directly to your existing phone number, so the activity is tracked enabling you to measure all inquiries associated with your TIA campaign.

Our tracking reports include the following information:

  • How many emails were sent and delivered
  • Which links generated the most click-thrus
  • Who clicked within each email and where