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Property & Casualty


FocalPoint Marketing's Targeted Interactive Advertising (TIA) is the Future of Insurance Advertising.

Email marketing has become an essential communication tool, creating visibility for your products and services by reaching thousands of producers instantly. FocalPoint has taken the idea of email marketing to the next level with our Targeted Interactive Advertising (TIA) system.

With over five years of focused P&C communications, FocalPoint has created a comprehensive and accurate database for your email campaigns. Using this detailed P&C database, TIA integrates all of the elements of standard email communication with the ability to precisely target your audience and accurately measure the results of each campaign. TIA provides:

  • Email Advertisement Content Development
  • Custom List Development
  • Low Cost Email Ad Delivery
  • Tracking and Custom Campaign Reporting
  • Maintenance of Opt-out Requests
  • Custom List Storage and Enhancement
  • 100% Compliance with CAN-SPAM Act

Flexibly priced, there's a TIA program for every budget. Whether you are a small Wholesaler trying to reach a select group of prospects or a large insurance company targeting P&C agents across the country, we can design a program to help meet your goals.